When a consumer views an ad for a favorite product, prior experiences with this product are likely to be primed or activated from memory. This is an example of:
A) the organizational principles of long-term memory
B) the encoding-specificity principle of long-term memory
C) the association principle of long-term memory
D) the limited-capacity principle of long-term memory
E) None of the above is correct.

Question

Quizplus · Accepted Answer

The association principle of long-term memory suggests that seeing an ad for a favorite product can trigger related memories and experiences associated with that product.

When a Consumer Views an Ad for a Favorite Product