Mercedes recently initiated a new ad campaign, and the slogan reads, "Mercedes- because you're worth this kind of luxury!" According to Maslow's hierarchy of needs, to what category of needs does the slogan most readily apply?
A)Psychological needs
B)Physiological needs
C)Social needs
D)Self-actualization needs
E)Self-esteem needs

Question

Quizplus · Accepted Answer

The slogan "because you're worth this kind of luxury!" most readily applies to self-esteem needs, which is a category in Maslow's hierarchy of needs. Self-esteem needs include the desire for respect from others, self-confidence, and feelings of achievement. The slogan suggests that owning a Mercedes car will fulfill these needs and make individuals feel valued and respected.

Mercedes Recently Initiated a New Ad Campaign, and the Slogan