Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable
consumers.

Question

Quizplus · Accepted Answer

Knowledgeable consumers are likely to have already formed opinions about the product, so presenting both sides of the argument can help reinforce their existing beliefs or persuade them to consider the opposing viewpoint. This approach is less effective for less knowledgeable consumers, who may be overwhelmed by conflicting information.

Two-Sided Messages That Discuss the Pros and Cons of an Advertised