Kraft recently reduced the contents of family-sized packages of sliced cheese from 16 ounces to 15 ounces.The company hopes the incremental change falls below the just noticeable difference in terms of perception.

Question

Quizplus · Accepted Answer

Kraft's hope of falling below the just noticeable difference implies that the reduction in content is small enough for consumers to not notice the change easily.

Kraft Recently Reduced the Contents of Family-Sized Packages of Sliced