Marketers should strive to induce a moderate level of arousal through their advertisements.

Name: Marketers should strive to induce a moderate level of arousal through their advertisements.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Research suggests that moderate levels of arousal lead to better memory retention and overall effectiveness of advertising messages. However, too much arousal can lead to negative reactions and avoidance of the message.

Marketers Should Strive to Induce a Moderate Level of Arousal