Consumers cannot attend to all stimuli to which they are exposed, primarily because is limited.
A)sensation
B)cognitive capacity
C)perception
D)adaptation
E)None of the above is correct.

Question

Quizplus · Accepted Answer

Cognitive capacity refers to the limited amount of information that individuals can process at any given time. This limits their ability to attend to all stimuli to which they are exposed. Sensation and perception do play a role in the processing of information, but the primary limiting factor is cognitive capacity. Adaptation refers to the process by which individuals become less sensitive to stimuli over time, leading to a reduced response to the same stimulus.

Consumers Cannot Attend to All Stimuli to Which They Are