Frito-Lay recently reduced the contents of family-sized bag ofDoritos from 47 ounces to 44 ounces.While the change in package contents is listed on the bag, the company hopes that most consumers won't notice the change because of what concept?
A)Limited problem solving
B)Perceptual closure
C)Salience effects
D)Just noticeable difference
E)Weber's Law

Question

Quizplus · Accepted Answer

The concept that Frito-Lay hopes most consumers won't notice the change in package contents is the just noticeable difference (JND). JND is the smallest amount of change in a stimulus that a person can detect. Frito-Lay is hoping that the decrease in contents is not enough to be noticeable as it falls within the range of the JND.

Frito-Lay Recently Reduced the Contents of Family-Sized Bag OfDoritos from 47