The makers of Downey Fabric Softeners want to undertake a sensory marketing campaign.The goal of the campaign is to trigger consumers' memories of home and connect emotionally with consumers.Which sense should the campaign focus on?
A)Sight
B)Touch
C)Sound
D)Taste
E)Smell

Question

Quizplus · Accepted Answer

Smell is closely tied to emotion and memory, and it is often used in sensory marketing campaigns to create an emotional connection with the consumer. Downey Fabric Softeners can use a specific scent to trigger memories of home and create a positive emotional association with their product.

The Makers of Downey Fabric Softeners Want to Undertake a Sensory