Three different college students are exposed to a television advertisement for a new computer: *Larry is lying in bed and has just awoken.He groggily reaches for the television remote and turns on the set and immediately sees the advertisement.
*Sherry is working out at the recreation center and is watching television as she exercises.She is at the peak of her
"cardio" work-out on the treadmill when the advertisement appears on the television.
*Chris is sitting at his kitchen table eating lunch and watching television when the advertisement appears.
According to research on perception, which of the students should be able to attend to (i.e., pay attention to) the most information?
A)Larry
B)Sherry
C)Chris
D)They all should be able to attend to the information equally.
E)We cannot possibly answer the question with the information provided.

Question

Quizplus · Accepted Answer

Chris is in the most stable and attentive state, sitting and eating, which typically allows for better focus on additional tasks like watching and comprehending a television advertisement. Larry, just waking up, might be too groggy to fully attend, and Sherry, being at the peak of her cardio workout, might be too physically taxed to focus as well.

Three Different College Students Are Exposed to a Television Advertisement