Which of the following variables influence the vividness of a product claim?
A)Complexity
B)Intensity
C)Novelty
D)Salience
E)Concreteness

Question

Quizplus · Accepted Answer

Concreteness refers to the degree to which a claim is tangible or sensory-based, making it more vivid and memorable for consumers. Complexity, intensity, novelty, and salience may also affect consumers' perceptions of a product claim, but they do not necessarily contribute to its vividness.

Which of the Following Variables Influence the Vividness of a Product