Information that is perceived by a consumer firsthand versus secondhand, such as test-driving a car versus having a salesperson explain how a car handles, is more vivid.This concept is called:
A)temporal proximity
B)complexity
C)novelty
D)sensory proximity
E)intensity

Question

Quizplus · Accepted Answer

Sensory proximity refers to information that is experienced firsthand through our senses. Test-driving a car involves sensory proximity as the consumer is able to experience the feel of the car directly, whereas having a salesperson explain how a car handles is secondhand information and therefore less vivid.

Information That Is Perceived by a Consumer Firsthand Versus Secondhand