If a consumer likes brand A more than brand B and likes brand B more than brand C, then it follows that the consumer must like brand A more than brand C too.This is an example of the invariance principle.

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Quizplus · Accepted Answer

This is an example of transitivity, not the invariance principle. Transitivity refers to the logical relationship where if a person prefers A over B and B over C, then they should prefer A over C.

If a Consumer Likes Brand a More Than Brand B