Sitting at home trying to decide which restaurant to go to for dinner is an example of a memory-based choice.
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Q1: The attraction effect suggests that adding a
Q2: According to the attraction effect, a company
Q4: For a brand to be in the
Q5: Average or moderate brands are more likely
Q9: Looking at an online menu and trying
Q15: One way marketers try to influence a
Q16: The consideration set will typically contain a
Q17: Marketers need to understand consumer evaluation strategies
Q18: Depending on what it is compared to,
Q19: Consumers usually prefer a memory brand over
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