Brand loyalty can reverse the stimulus-based choice (over memory-based) choice advantage.

Name: Brand loyalty can reverse the stimulus-based choice (over memory-based) choice advantage.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Brand loyalty means that a consumer will always choose a certain brand over others, even if they don't remember the specific details of why they prefer that brand. This means that the stimulus-based choice advantage, where a consumer is influenced by current stimuli or prompts, can be reversed by brand loyalty.

Brand Loyalty Can Reverse the Stimulus-Based Choice (Over Memory-Based) Choice