In attitude-based choice, choice is based on overall evaluations of brands.

Name: In attitude-based choice, choice is based on overall evaluations of brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In attitude-based choice, consumers make choices based on their overall evaluations of different brands. They evaluate each brand based on their attitudes towards them, including their beliefs, emotions, and previous experiences with the brand. These overall evaluations influence the consumer's decision on which brand to choose.

In Attitude-Based Choice, Choice Is Based on Overall Evaluations of Brands