In attribute-based versus attitude-based choice, attitude information is typically more accessible than specific
attribute information (meaning the information is easier to recall); but when there are few obvious differences among brands, attribute information is considered more diagnostic than attitude information (meaning the information is relevant to distinguishing between choices.)

Question

Quizplus · Accepted Answer

This statement is true. Attitude information tends to be more accessible, but when there are few apparent differences among choices, attribute information becomes more important for distinguishing between options.

In Attribute-Based Versus Attitude-Based Choice, Attitude Information Is Typically More