The MODE model states that motivation and opportunity must be high for consumers to use choice heuristics.
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Q28: According to your readings, puffery is illegal
Q29: The lexicographic heuristic involves choosing the best
Q30: The additive-difference heuristic involves comparing alternatives on
Q31: An important piece of information often overlooked
Q32: Regression to the mean tells us that
Q34: The conjunctive heuristic involves choosing the best
Q35: The lexicographic heuristic involves setting a minimum
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Q37: In compensatory choice strategies, good attributes can
Q38: In attribute-based versus attitude-based choice, attitude information
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