Culture does not influence consumer decision making.

Question

Quizplus · Accepted Answer

Culture plays a significant role in shaping the preferences, values, and behavior of consumers. It influences their buying decisions, brand choices, perception of products, and communication styles. Different cultures have their own unique perspectives on quality, price, design, and functionality, which impact consumer decision making. For example, in some cultures, haggling may be a common practice, while in others, it may be considered rude. Therefore, it is essential for businesses to understand and respect cultural differences to effectively market their products and services.

Culture Does Not Influence Consumer Decision Making