Sales of the Williams-Sonoma $275 home bread baking increased when Williams-Sonoma introduced a larger and more expensive model. This is an example of which phenomenon?

Question

Quizplus · Accepted Answer

The attraction effect occurs when the introduction of a less attractive option (in this case, the larger and more expensive model) makes another option (the $275 model) more appealing by comparison, leading to increased sales of the latter.

Sales of the Williams-Sonoma $275 Home Bread Baking Increased When