Suggestive selling in stores, such as signs that read: "6 apples for $1.99" and "Limit 12 bottles per customer" and "Buy 2 for the price of 1" take advantage of what prediction heuristic?
A)Frequency of good and bad features heuristic
B)Price -Quality heuristic
C)Simulation heuristic
D)Representativeness heuristic
E)Anchoring-and-Adjustment heuristic

Question

Quizplus · Accepted Answer

The Anchoring-and-Adjustment heuristic involves using an initial piece of information to make subsequent judgments or decisions. In this case, the prices and purchase limits provided by the signs act as an anchor for the customer, who then adjusts their buying decisions based on these initial prices and limits.

Suggestive Selling in Stores, Such as Signs That Read: "6