John is shopping for a new cell phone.Upon entering the large electronics store, he realized there were just too
many choices! He quickly became frustrated and ended up quickly choosing a brand he had often seen advertised on television.John is experiencing a satisfaction paradox.

Question

Quizplus · Accepted Answer

John is experiencing choice overload, not the satisfaction paradox. Choice overload occurs when a consumer is faced with so many options that the decision-making process becomes overwhelming, leading to frustration or a potentially less satisfying choice.

John Is Shopping for a New Cell Phone