Low cluster variance increases the likelihood of a consumer making a bad purchase decision.

Question

Quizplus · Accepted Answer

Low cluster variance means that there is high similarity or consistency in a group of products, which can actually help consumers make better purchase decisions by narrowing down their options and making comparisons easier. High cluster variance, on the other hand, means there is a lot of variation within a group of products and can make it difficult for consumers to make informed decisions.

Low Cluster Variance Increases the Likelihood of a Consumer Making