The two dimensional model of decision making discussed in your readings considers processing effort and involvement.What four types/categories of consumer decision making make up this model?
A)Brand laziness; brand loyalty; variety seeking; problem solving
B)High involvement; low involvement; high risk; low risk
C)High information processing; low information processing; brand laziness; brand loyalty
D)Variety seeking; problem solving; routine choice; functional risk
E)Routine choice, intermediate problem solving; high risk; high information processing

Question

Quizplus · Accepted Answer

The two-dimensional model of decision making includes brand laziness, brand loyalty, variety seeking, and problem solving as the four types/categories. These categories are based on the level of processing effort and involvement a consumer exhibits when making a decision.

The Two Dimensional Model of Decision Making Discussed in Your