is a consumer's natural inertia toward a product or service based on familiarity and convenience, rather than a fundamental commitment to the brand.
A)Variety seeking
B)Brand loyalty
C)Brand laziness
D)Involvement
E)Bounded rationality

Question

Quizplus · Accepted Answer

"Brand laziness" describes the consumer's tendency to stick with a familiar brand out of convenience or habit, rather than a strong commitment to the brand. Variety seeking is the opposite behavior, where consumers actively seek out new and different products. Brand loyalty is a strong commitment to a specific brand. Involvement refers to the level of personal investment a consumer has in a product or service. Bounded rationality is a decision-making process that is limited by time, resources, and information.

Is a Consumer's Natural Inertia Toward a Product or Service