Fill in the missing step in the uncertainty-reduction process of consumer decision making: --product-market perception
-- consideration of a subset of brands
-- choice of one brand from the consideration set
A)Variety seeking
B)Information search
C)Cluster formation
D)Bounded rationality
E)Consumption experience

Question

Quizplus · Accepted Answer

The Answer of Fill in the missing step in the uncertainty-reduction process of consumer decision making: --product-market perception
-- consideration of a subset of brands
-- choice of one brand from the consideration set
A)Variety seeking
B)Information search
C)Cluster formation
D)Bounded rationality
E)Consumption experience

Fill in the Missing Step in the Uncertainty-Reduction Process of Consumer