The is the set of all brands that exist along with measures of each brands' attributes; whereas, the includes those brands that the consumer acknowledges.
A)perceived brand universe; true brand universe
B)parity brand set; true brand set
C)true brand universe; perceived brand universe
D)true brand set; situational brand set
E)parity brand universe; perceived brand universe

Question

Quizplus · Accepted Answer

The true brand universe is the set of all brands that exist with their measures of attributes, while the perceived brand universe is the subset of brands that consumers actually acknowledge or are aware of. Therefore, C is the most appropriate choice.

The Is the Set of All Brands That Exist Along