Which two factors are combined to form a consumers perceive product market?
A)Cluster size and cluster variance
B)Internal uncertainty and external uncertainty
C)True brand universe and the perceived brand universe
D)Perceived brand universe and perceived utility function
E)True utility function and the perceived utility function

Question

Quizplus · Accepted Answer

The perceived product market is formed by the perceived brand universe, which includes the brands a consumer is aware of, and the perceived utility function, which represents the consumer's evaluation of these brands.

Which Two Factors Are Combined to Form a Consumers Perceive