_____ occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives.
A) Post-consumption evaluation
B) Satisfaction
C) Expectancy confirmation
D) Post-purchase paradox
E) Cognitive dissonance

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when there is a conflict between beliefs and behaviors, such as when a product does not meet expectations and seems inferior to other options, causing discomfort.

_____ Occurs When Product Performance Falls Short of Consumers' Expectations