Steve was initially happy with his newly purchased personal computer.It had all the features he wanted, including a large monitor and internal memory.But, as he was taking the computer out of the box, Steve noticed an advertisement in the local newspaper showing a similar computer for less than he paid.Suddenly, Steve began to doubt his purchase decision and feel anxious -maybe he had not gotten such a good deal and spent too much money on his purchase.Steve was experiencing:
A)bounded rationality
B)the evoked state
C)cognitive dissonance
D)the post-purchase depression
E)a satisfaction paradox

Question

Quizplus · Accepted Answer

Steve is experiencing cognitive dissonance, which is the feeling of discomfort or anxiety that arises when a person holds two conflicting beliefs or values. In this case, Steve believed he made a good purchase decision by buying his computer, but the advertisement he saw made him question that belief and caused him to feel anxious.

Steve Was Initially Happy with His Newly Purchased Personal Computer