What is meant by a consumer's "perceived product market?" And, what four characteristics of a consumers perceive product market influence choice?

Name: What is meant by a consumer's "perceived product market?" And, what four characteristics of a consumers perceive product market influence choice?
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The Answer of What is meant by a consumer's "perceived product market?" And, what four characteristics of a consumers perceive product market influence choice?

What Is Meant by a Consumer's "Perceived Product Market?" And