The price segmentation model divides customers into four broad categories based on the customer's "perceived pain" of paying a high price and the "perceived value" of product differentiation.A customer who is in a "Value Segment" is best characterized by which of the following?
A)This customer wants the lowest price and will not make trade-offs for value-added product benefits.Getting the lowest price is the priority.
B)This customer wants both the lowest price possible and the largest combination of value-added product benefits.This person "wants it all" and will search for the best combination.
C)This customer is less concerned with price and wants to have a high level of product differentiation.
D)This customer is not overly concerned with price or value-added product benefits, but is mainly concerned with minimizing product search and evaluation.
E)This customer is highly brand loyal, perceiving value in his/her favorite brand, and will pay any price for that favored brand.

Question

Quizplus · Accepted Answer

Customers in the "Value Segment" seek the best combination of low price and high value-added benefits, indicating they want both affordability and quality.

The Price Segmentation Model Divides Customers into Four Broad Categories