is segmentation based on consumer preference for specific product attributes or benefits, usage occasion, user status, rate of product usage, or loyalty.
A)Demographic-based segmentation
B)Ethnographic-based segmentation
C)Psychographic-based segmentation
D)Geo-demographic based segmentation
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The correct answer is not listed among the options provided. The description given matches "Behavioral segmentation," which is based on consumer behavior, including preferences for specific product attributes, usage occasions, user status, rate of product usage, or loyalty.

Is Segmentation Based on Consumer Preference for Specific Product Attributes