"Movers and Shakers," "City Roots," and ''Domestic Duos" are:
A)psychographic profiles of urban consumers
B)groups in the PRIZM system
C)segments in the V ALS system
D)types of positioning strategies
E)None of the above are correct.

Question

Quizplus · Accepted Answer

"Movers and Shakers," "City Roots," and "Domestic Duos" are all groups in the PRIZM system, which is a consumer segmentation system based on demographic and behavior patterns. These groups are used to identify and target specific consumer segments for marketing purposes.

"Movers and Shakers," "City Roots," and ''Domestic Duos" Are