Marketers use perceptual maps as a means to display or graph the location of products or brands:
A)with respect to the geographic areas where they are manufactured
B)as they are clustered by retailer, normally in major metropolitan areas
C)within distribution channels
D)in the minds of consumers
E)in terms of the utility created by each product attribute

Question

Quizplus · Accepted Answer

Perceptual maps are used to show how consumers perceive different products or brands in their minds. By plotting the attributes of each brand on a graph, marketers can see how consumers perceive the differences between brands and tailor their marketing efforts accordingly. This can help them identify opportunities for differentiation and address areas where consumers may have negative perceptions of their brand.

Marketers Use Perceptual Maps as a Means to Display or Graph