After launching several new product failures, Bill believes he is "due"for a success.Bill is experiencing the gambler's fallacy.

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The gambler's fallacy is the belief that previous events can influence future outcomes, such as the belief that a string of losses means a win is more likely. Bill's belief that he is due for a success after several failures is an example of this fallacy.

After Launching Several New Product Failures, Bill Believes He Is