Trialability of a new product tends to be lower for inexpensive products than for expensive products.

Name: Trialability of a new product tends to be lower for inexpensive products than for expensive products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Trialability tends to be higher for inexpensive products because consumers are more willing to try new things when the financial risk is lower. Expensive products often require a greater commitment, making trialability lower.

Trialability of a New Product Tends to Be Lower for Inexpensive