Brand name is often a product's most important attribute.
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Q3: Each product goes through rejuvenation during the
Q4: .Diffusion of innovation is the rate at
Q5: The adoption rate of a new product
Q6: The S-shaped diffusion curve tends to produce
Q7: Perceived risk usually increases the diffusion rate
Q9: Adding a brand name can sometimes rejuvenate
Q10: Reducing price is one way to rejuvenate
Q11: Commodities don't follow the product life cycle.
Q12: 7.The introduction stage of a product usually
Q13: Establishing a strong brand name and reputation
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