Brands that are high in brand strength and brand stature have the greatest amount of equity to protect and leverage.

Question

Quizplus · Accepted Answer

Brands with high brand strength and brand stature have strong brand equity, which gives them a competitive advantage and makes them more valuable. They also have a greater ability to protect and leverage their brand equity, such as through advertising, partnerships, and sponsorship opportunities.

Brands That Are High in Brand Strength and Brand Stature