The makers of Pantene Hair Care products was interested in determining types of loyalty in its target market.Using marketing research, they asked customers to indicate their first choice and their second choice from among a list of brands and brand extensions.The majority of the participants indicated that Pantene Body Rich Shampoo and Aussie Body Building Formula Shampoo were their first and second choice.These results suggest that these consumers are:
A)attribute loyal
B)brand loyal
C)product loyal
D)All of the above are correct.
E)It is impossible to predict from this type of research question.

Question

Quizplus · Accepted Answer

The consumers are attribute loyal because they are choosing products based on specific attributes (e.g., body-building formula) rather than being loyal to a single brand.

The Makers of Pantene Hair Care Products Was Interested in Determining