Tammy really likes Diet Coke.When Diet Coke isn't available Tammy chooses Coke Zero or Caffeine Free Diet Coke.In terms ofloyalty, Tammy is:
A)attribute loyal
B)brand loyal
C)product loyal
D)low in brand resonance
E)All of the above are correct.

Question

Quizplus · Accepted Answer

Tammy consistently chooses products within the Coca-Cola brand family (Diet Coke, Coke Zero, Caffeine Free Diet Coke), indicating a preference for the brand itself rather than a specific attribute, product, or level of brand resonance. This behavior exemplifies brand loyalty.

Tammy Really Likes Diet Coke