The makers of Pantene Hair Care products was interested in determining types of loyalty in its target market.Using marketing research, they asked customers to indicate their first choice and their second choice from among a list of brands and brand extensions.The majority of the participants indicated that Pantene Body Rich Shampoo and Pantene Body Building Mousse were their first and second choice.These results suggest that these consumers are:

Question

Quizplus · Accepted Answer

The fact that consumers consistently chose two different products (shampoo and mousse) from the same brand (Pantene) as their first and second choices indicates brand loyalty. They are loyal to the Pantene brand across different product types, rather than to specific attributes or a single product.

The Makers of Pantene Hair Care Products Was Interested in Determining