Which of the following is not a way for a market underdog to encourage change?
A)Run comparative advertisements
B)Engage in blind taste tests to prove to current customers your brand is best
C)Make price comparisons difficult
D)Encourage customers to challenge their current beliefs and choices
E)Explore the use of unusual distribution channels

Question

Quizplus · Accepted Answer

Making price comparisons difficult is not an effective way for a market underdog to encourage change. It may even backfire and drive customers away. The other options, such as running comparative advertisements, engaging in blind taste tests, encouraging customers to challenge their beliefs, and exploring unusual distribution channels, are all ways for the underdog to show the superior value of their product and differentiate themselves from competitors.

Which of the Following Is Not a Way for a Market