The makers of Irish Spring Soap offer a lower price to consumers if they purchase 10 bars of soap at a time. This pricing strategy is called:
A) continuity pricing
B) unit pricing
C) trial pricing
D) loyalty pricing
E) confirmation pricing

Question

Quizplus · Accepted Answer

Continuity pricing is a strategy where consumers are encouraged to purchase in larger quantities or on a regular basis, often at a discounted rate, to ensure ongoing sales.

The Makers of Irish Spring Soap Offer a Lower Price