Ranking and ordering ads in terms of relevance to a consumer's search rather than in terms of dollars is an example of how online marketing differs from brick and mortar marketing.

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This statement is true. In online marketing, ads are often ranked and ordered based on their relevance to a consumer's search, using algorithms and data analysis, rather than solely based on the amount of money a company is willing to pay for ad placement. In contrast, brick and mortar marketing often relies on more traditional forms of advertising, such as print ads, billboards, or television commercials, where placement and visibility are often determined by the amount of money spent on advertising space.

Ranking and Ordering Ads in Terms of Relevance to a Consumer's