Research on traditional advertising has shown that _____, increases price sensitivity and encourages consumers to purchase the less expensive brand.

Question

Quizplus · Accepted Answer

Price advertising increases price sensitivity and encourages consumers to choose the less expensive brand. Attribute advertising emphasizes the specific characteristics of the product, differentiating advertising focuses on the unique features and benefits of the brand, and cross-brand advertising promotes multiple brands together. None of these have demonstrated a direct impact on price sensitivity or preference for less expensive options.

Research on Traditional Advertising Has Shown That _____, Increases Price