Imitation evangelism leverages a firm's customers to generate adverting and create buzz.
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Q1: Word-of-mouth spreads faster and lingers longer today
Q2: Buzz marketing is a general term, encompassing
Q3: Buzz marketers want to identify and engage
Q6: Viral marketing has been declared unethical by
Q8: Fake shoppers and fake tourists are examples
Q9: The "Red Bull Patrol" discussed in your
Q11: Organic word-of-mouth, which is word-of-mouth that occurs
Q13: When a company recruits individuals from the
Q17: Brands with passionate devotees also tend to
Q20: The "imitation evangelist" buzz generating technique provides
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