Which of the buzz generating techniques discussed in your readings provides a deep level of product interaction for the consumer while providing the marketer with marketing research information?

Question

Quizplus · Accepted Answer

Consumer generated advertising involves engaging the consumer in the creative process of advertising, allowing them to interact deeply with the product and providing the marketer with valuable insights and research information. This technique also generates buzz as the consumer becomes an advocate for the product and shares their own advertising creations with their social networks.

Which of the Buzz Generating Techniques Discussed in Your Readings