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A Few Years Ago, the Car Manufacturer, BMW, Created a Series

Question 72

Multiple Choice

A few years ago, the car manufacturer, BMW, created a series of eight short films, called, "The Hire," which aired on the Internet.The hires featured several famous actors and directors.These movie shorts were viewed millions of times on the Internet.This is an example of what type of product placement?


A) Advergaming
B) Branded entertainment
C) Product interaction
D) Product integration
E) Visual placement

Correct Answer:

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