When a marketer labels a product as a "best seller" or tells prospective buyers that "everyone is buying this product," the marketer is trying to trigger:

Question

Quizplus · Accepted Answer

The marketer is trying to trigger descriptive norms by implying that many other people are buying the product and therefore creating a social norm around it. This can lead potential buyers to believe that they should also buy the product in order to fit in with the crowd or conform to social expectations.

When a Marketer Labels a Product as a "Best Seller