Subcultures provide opportunities for marketers to segment society into more manageable groups.

Question

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Subcultures are groups within a society that share a common set of values, preferences, and behaviors that differ from the mainstream culture. Marketers can use subcultures to identify and target specific groups of consumers that share similar interests and needs, making it easier to create relevant marketing messages and products for those groups. Therefore, subcultures do provide opportunities for marketers to segment society into more manageable groups.

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